Organizations beating the drum of social media trends is nothing new, but it still makes me happy when I see organizations that one might consider “trend averse” dipping their feet in.

That’s why I applaud Ontario Parks for giving it a go with their new contest on facebook – “Discover My Ontario.”

The contest is a neat capitalization on social media trends as it plays off of both Facebook and the uber-trendy microblogging site Twitter (find me @scottfry). It basically asks participants to submit their best camping memories in 140 characters of less for the chance to win a digital camera. I think it’s a great contest, super easy, quick, and fun. I celebrate them for having the foresite to use the substantially more popular facebook to promote the contest while playing on the “fashionability,” of microblogging.

Good on you Ontario Parks!

Learn more at: http://apps.facebook.com/discovermyontario/Default.aspx

I’ll be submitting my memories, will you?

P.S. I starting following @Ontarioparks on twitter but they have never posted anything, were they afraid of getting name-jacked, perhaps? I would love to hear something from them.

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